Ensure the content reflects Experience, Expertise, Authoritativeness, and Trustworthiness .

If you are looking to create or optimize content related to a video or file, Google's Search Central documentation recommends focusing on these core principles:

Where you (e.g., a specific website or folder) The general topic of the video (if you've watched it)

Provide original information, reporting, research, or analysis rather than simply summarizing what is already available elsewhere.