24kgoldn, Lil Tecca - Prada (official Video) | Editor's Choice

24kGoldn, Lil Tecca pine for “Prada” in new single, visual

While the song focuses on the luxury brand, 24kGoldn stated in an interview with Hypebeast that the deeper message is about confidence, growth, and change . Song Context & Chart Impact 24kGoldn, Lil Tecca - Prada (Official Video)

The track was first performed live at the Governors Ball Music Festival in September 2021, just weeks before the official release. 24kGoldn, Lil Tecca pine for “Prada” in new

"Prada" was produced by a powerhouse team including , Cxdy , Humblebee , and Ovrcz . The video features 24kGoldn and Lil Tecca causing

The video features 24kGoldn and Lil Tecca causing chaos in a suburban mall while dressed exclusively in .

The production was handled by SHOTCLOCK , with executive producer Harrison Corwin and production designer Alex Lepkowski. Video Narrative & Fashion Highlights

The song came together naturally while Lil Tecca was working on We Love You Tecca 2 with Internet Money; 24kGoldn joined the session and they recorded two tracks, choosing "Prada" for release.