To hit a file size at 720p , your target bitrate depends entirely on the length of your video. Use these estimates for a standard MP4 (H.264) file: Video Length Target Bitrate (Video + Audio) Resulting Quality 30 Minutes Excellent (Crisp, near-lossless 720p) 60 Minutes Very Good (Standard web streaming quality) 90 Minutes Good (Acceptable for tutorials; slight artifacts)
30 FPS is standard; 60 FPS is smoother but will double your file size for the same bitrate.
A professional guide usually follows this "1.18GB-friendly" flow to keep viewers engaged: Clearly state what the viewer will achieve.
To hit a file size at 720p , your target bitrate depends entirely on the length of your video. Use these estimates for a standard MP4 (H.264) file: Video Length Target Bitrate (Video + Audio) Resulting Quality 30 Minutes Excellent (Crisp, near-lossless 720p) 60 Minutes Very Good (Standard web streaming quality) 90 Minutes Good (Acceptable for tutorials; slight artifacts)
30 FPS is standard; 60 FPS is smoother but will double your file size for the same bitrate.
A professional guide usually follows this "1.18GB-friendly" flow to keep viewers engaged: Clearly state what the viewer will achieve.