: Likely a Sub-ID or specific Media ID that tracks a narrower segment of traffic.
: Often represents a Campaign ID or a high-level Publisher ID within the network's database.
If you are seeing this code in your own tracking links, you should replace {yourSubPublisherId} with your internal identifier to ensure you receive credit and data for that specific traffic stream.
: This is a dynamic macro . In a live tracking URL, the platform replaces this placeholder with the actual ID of a sub-affiliate or secondary traffic source to track exactly who is driving clicks. Purpose and Usage
: Identify which specific sub-publisher or ad placement resulted in a sale or lead.
: Verify that traffic is coming from the expected sub-sources.
: This alphanumeric string is generally a unique hashed identifier for a specific creative, ad placement, or offer.
: See which segments (identified by the IDs) are performing well and which are wasting budget.