A significant portion of the book is dedicated to identifying and avoiding , such as: Ad Hominem: Attacking the person rather than the argument.
Ensuring premises are reliable from the start and using concrete, concise language to avoid "airy elaboration". A Rulebook for Arguments
Drawing comparisons between similar cases to support a conclusion. A significant portion of the book is dedicated
Properly citing sources that are informed, impartial, and cross-checked. A Rulebook for Arguments
Assuming the very point you are trying to prove. Equivocation: Changing the meaning of a term mid-argument.