: Greater China led growth at 13%, while Latin America (+22%) and Emerging Markets (+17%) saw even faster expansion.
: Ongoing challenges include potential US tariffs, unfavorable currency developments, and intense competition in the global sportswear market. Dashboard - adidas Annual Report 2025 adidas
The adidas Annual Report 2025 highlights a year of record revenues and strong recovery, with net sales reaching , a 13% currency-neutral growth for the brand . Under CEO Bjørn Gulden, the company has transitioned past the Yeezy era, reporting double-digit growth across all markets and channels in the 2025 financial year. Financial Performance (FY 2025) Net Sales : Increased 5% in Euro terms to €24,811 million . : Greater China led growth at 13%, while
: The company plans to buy back up to €1 billion in shares during 2026. Under CEO Bjørn Gulden, the company has transitioned
: Increased 15%, supported by momentum in Football (soccer) and the Originals line . Future Outlook (2026–2028)
: A 40% increase to €2.80 per share has been proposed for the May 2026 Annual General Meeting. Market & Product Highlights