In September 2020, customer engagement platform Airship (formerly Urban Airship) acquired the SMS commerce pioneer to integrate transactional capabilities directly into its messaging services. Strategic Overview
Integrating ReplyBuy allowed Airship to offer several "turnkey" mobile commerce solutions: Airship acquires SMS commerce company ReplyBuy
ReplyBuy's seven-person team joined Airship. CEO Brandon O’Halloran transitioned to General Manager of Commerce, and CTO Anthony Saia became Head of Commerce Engineering. In September 2020
The acquisition marked Airship’s official expansion beyond traditional customer engagement into . By absorbing ReplyBuy’s technology, Airship enabled its clients to conduct full end-to-end transactions—including payments—entirely within an SMS chat thread. Key Details of the Deal Airship acquires SMS commerce company ReplyBuy
Automated syncing of conversational histories with major CRM platforms.