To qualify for the 2017 promotion, consumers had to jump through several very specific hoops:
: For certain iterations of the 2017 iPhone BOGO promos, AT&T aggressively pushed its acquisition of DirecTV. To unlock the deal, the carrier frequently required customers to also be subscribed to DirecTV or U-verse television service. ⚖️ The Takeaway at&t iphone buy one get one free 2017
: At least one of the two phones had to be an entirely new line of service added to the account. Upgrading two existing lines did not qualify. To qualify for the 2017 promotion, consumers had
: You had to purchase both phones on an AT&T Next installment plan (spanning 24 to 30 months). Upgrading two existing lines did not qualify
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The core mechanic of the BOGO deal was not a free phone handed over at the counter. Instead, it functioned as a multi-year financial agreement:
The 2017 AT&T BOGO deals were fantastic for large families or couples looking to add a line and stay with the carrier long-term. However, consumer advocates frequently criticized them for being misleading, as the consumer was essentially signing a 2-year or 3-year contract disguised as an installment plan.