Persuasion via surface cues, like a celebrity endorsement or a catchy jingle.
Psychologists generally break attitudes down into three core components, often referred to as the :
Attitude research has shifted from a narrow focus on micro-processes to a of how individuals evaluate their world. Broadly defined, an attitude is a summary evaluation of an "object of thought"—ranging from concrete items like a new restaurant to abstract concepts like equality. The Anatomy of an Attitude
Gaining and analyzing information, such as reading a product review. Mechanisms of Attitude Change
The emotional reaction or feelings toward the object (e.g., "I love this brand").