Best Beauty Buys 2016 -

: This palette changed the game for eyeshadow. Before this, neutral browns reigned supreme; 2016 was the year we all started wearing warm berries, burnt oranges, and "Realgar" red on our lids.

: While the brand officially launched in late 2017, the hype and development in 2016 set the stage for the "Fenty Effect," making every other brand realize their shade ranges were severely lacking. Why 2016 Mattered best beauty buys 2016

This was the peak of the "Beauty YouTuber" era. We weren't just buying products; we were buying , matte liquid lipsticks (thanks to the Kylie Lip Kit craze), and blinding highlighters (shoutout to Becca Champagne Pop). It was a year of maximalism—more was definitely more. : This palette changed the game for eyeshadow