Blu.1306720wrz.rar -
Ensure the MediaTek (MTK) or relevant USB drivers are installed on your PC.
Most BLU devices use the SP Flash Tool . You would load the "Scatter" file from the extracted folder into the tool.
While I cannot peek inside the archive, files with this naming convention typically include:
Use a tool like 7-Zip or WinRAR to get the folders inside.
Turn off the phone and connect it to the PC (sometimes while holding a volume button) to begin the update.
A text file that tells the flashing tool (like SP Flash Tool) where to install each part of the software.