Buying - Rights To A Name

Verify the mark is active, not in legal dispute, and that the seller has the legal right to transfer it.

If the name is not yet owned, you can acquire federal rights by registering it with the United States Patent and Trademark Office (USPTO) . buying rights to a name

Costs vary wildly based on brand value, from a few thousand to millions for established brands. Verify the mark is active, not in legal

Approximately $350 per class (more flexibility). Approximately $350 per class (more flexibility)

You must file the assignment with the USPTO Assignment Recordation Branch to make the ownership change official. The fee is approximately $40 for the first mark. Comparison of Naming Rights Costs Estimated Cost Federal Filing (Standard) $350 per class USPTO Assignment Filing Fee ZenBusiness Attorney Fees $1,000 – $3,000+ Bitlaw LegalZoom Service ~$649 + fees LegalZoom