: The video features a "cottagecore" aesthetic, with Cole and her dancers performing in prairie-style dresses and Mary Jane shoes.
Cole, a psychology graduate, approached the song with academic rigor, conducting weeks of research into the history of witchcraft and pop culture depictions like Sabrina the Teenage Witch . Devon Cole - W.I.T.C.H. (Official Video)
: To ground the theme of reclamation, the visuals include "spellcasting" around a bonfire and a "spooky Ouija board experience". : The video features a "cottagecore" aesthetic, with