: Combining the two companies created the world’s seventh-largest automaker, providing the volume necessary to compete with giants like Toyota and Volkswagen.
: Fiat shared its expertise in small, fuel-efficient cars, while Chrysler provided a profitable lineup of SUVs (Jeep) and trucks (Ram). The Legacy of the Merger did fiat buy chrysler
: Fiat gained a massive foothold in the North American market through Chrysler’s established dealership networks, while Chrysler benefited from Fiat's presence in Europe and South America. : Combining the two companies created the world’s
Fiat reached an agreement to buy the remaining 41.5% stake held by the United Auto Workers (UAW) retiree healthcare trust (VEBA) for approximately $4.35 billion. On January 21, 2014 , Fiat completed the purchase, making Chrysler a wholly-owned subsidiary. Key Reasons for the Deal Fiat completed the purchase