De Marketing Digital - El Plan

After a month, Leo looked at his data. He noticed people loved his videos but hated his long checkout form. He simplified the website to a "One-Click Buy" button. Orders doubled overnight.

Instead of shouting "Buy my bread," Leo decided to become the neighborhood’s baking expert. His strategy was . He filmed 30-second clips of the "crunch" sound his baguettes made. This wasn't just advertising; it was an experience. Phase 3: The Channels (The Ecosystem) El plan de marketing digital

Leo built a simple, fast website (his "home base") and focused on two main roads to get there: For the visual "crave" factor. After a month, Leo looked at his data

He set a "SMART" goal: Increase online pre-orders by 20% in three months. Phase 2: The Strategy (The "Value Hook") Orders doubled overnight

He realized his best customers weren't "everyone"—they were busy professionals who missed home-cooked flavors.

Leo didn't start by posting photos. He started with a notebook.

Once, a local bakery owner named Leo decided to take his shop, "The Golden Crust," online. He didn't just want followers; he wanted a that actually sold bread. Phase 1: The Foundation (Research & Goals)