"Prepárate para El Vacilón de [Day of the week]!"
Keep the energy chaotic and fast-paced. If a story is boring, use a humorous "exit tune" (like a parody bolero or a "blah" chant) to cut the caller off and move to the next segment. 2. For an Event or Nightlife Promotion El Vacilon
Use "open telephone lines" to gather outrageous personal stories from the audience. "Prepárate para El Vacilón de [Day of the week]
If you need to explain the cultural significance of the brand: El Vacilon
"Bring your best stories and your best moves. Tickets available at [Link to Merchant/Venue]." 3. For a Media Briefing/Backgrounder