Written and composed by Rasta (Stefan Đurić), a key figure in the Balkan "Balkaton" sound. Music Production: Produced by DJ Link and Rasta . Video Direction: Directed by Rasta .
The song and video were produced in collaboration with prominent names in the Balkan music industry: Elena Kitić
Vladimir Bjelobaba served as the Director of Photography. Performance and Reception
As of early 2026, the video has amassed over 26 million views on the official Elena Kitić YouTube channel .
It remains one of Elena's most popular solo releases, frequently appearing in her top 5 most-viewed YouTube videos.
The official music video for (Ghetto Princess) by Serbian R&B and pop artist Elena Kitić was released on April 15, 2018 . The track solidified Elena’s presence in the regional Balkan trap and R&B scene, further establishing her signature high-fashion visual style. Production Credits
The song explores themes of urban luxury, confidence, and the "Ghetto Princess" persona—balancing a "street" aesthetic with high-end glamour. The lyrics and visual style emphasize independence and the singer's unique position within the regional music industry. ELENA KITIĆ - PUMA
Written and composed by Rasta (Stefan Đurić), a key figure in the Balkan "Balkaton" sound. Music Production: Produced by DJ Link and Rasta . Video Direction: Directed by Rasta .
The song and video were produced in collaboration with prominent names in the Balkan music industry: Elena Kitić Elena - Geto Princeza (Official Video)
Vladimir Bjelobaba served as the Director of Photography. Performance and Reception Written and composed by Rasta (Stefan Đurić), a
As of early 2026, the video has amassed over 26 million views on the official Elena Kitić YouTube channel . The song and video were produced in collaboration
It remains one of Elena's most popular solo releases, frequently appearing in her top 5 most-viewed YouTube videos.
The official music video for (Ghetto Princess) by Serbian R&B and pop artist Elena Kitić was released on April 15, 2018 . The track solidified Elena’s presence in the regional Balkan trap and R&B scene, further establishing her signature high-fashion visual style. Production Credits
The song explores themes of urban luxury, confidence, and the "Ghetto Princess" persona—balancing a "street" aesthetic with high-end glamour. The lyrics and visual style emphasize independence and the singer's unique position within the regional music industry. ELENA KITIĆ - PUMA
