Enterprise | & Small Business Principles, Practic...

The book is a recognized academic text in the field of entrepreneurship, often utilized for its blend of theory (principles) and application (practice).

The economic impact of small- and medium-sized enterprises (SMEs) and government policies aimed at supporting them. Enterprise & Small Business Principles, Practic...

Concepts, definitions, and the role of the entrepreneur. The book is a recognized academic text in

Practical aspects of starting, operating, and growing small firms. research-led introduction to entrepreneurship

The book you are looking for is titled authored by Sara Carter and Dylan Jones-Evans .

It provides a comprehensive, research-led introduction to entrepreneurship, small business management, and the policy context surrounding them. Key Themes:

The book spans across various topics, including the entrepreneurial process, marketing for small businesses, financial management, and the social dynamics of business creation.