Philipp Stölzl, who also directed the band's breakout hit, "Bring Me to Life".
The video utilizes "musical horror" elements to represent the psychological weight of the song's lyrics. 1. The Trap of Fame Evanescence - Going Under (Official Music Video)
The underwater sequences directly visualize the lyric "I'm going under, drowning in you" . Amy Lee intended the white dress to look like something symbolizing the loss of self in a toxic situation. 3. Personal Empowerment Philipp Stölzl, who also directed the band's breakout
Amy Lee has stated that the distorted, demonic faces of the journalists and fans represent the . It serves as a metaphor for feeling overexposed and "unnatural" when the world suddenly knows you intimately. 2. Emotional Drowning The Trap of Fame The underwater sequences directly
Lead singer Amy Lee designed and hand-stitched the white dress worn during the underwater scenes while recovering from the flu.
The official music video for (2003) is a definitive piece of gothic rock media that explores themes of abusive relationships , the suffocating nature of fame , and personal reclamation . Directed by Philipp Stölzl , the video is famous for its "zombie" crowd imagery and high-fashion Victorian-gothic aesthetics. 📽️ Production & Direction
The "demon" makeup used for the crowd was partly inspired by Ben Moody's love for the film The Evil Dead . Evanescence: Going Under (Music Video 2003) - IMDb