Fakes May 2026

As technology evolves, deepfakes—AI-generated videos or audio—are becoming increasingly difficult to distinguish from reality [31].

: Report the transaction to the e-commerce platform and the legitimate brand. For widespread issues, you can report content for legal removal through Google Search [6, 13]. As technology evolves

: If a high-end item is being sold at a fraction of its retail price, it is almost certainly a fake [10, 11, 19]. As technology evolves