Flash! -

This new feature applies a high-exposure, 90s-inspired "film flash" look to existing photos or videos in your gallery. Open Instagram and go to your Story .

The "Flash" feature depends on whether you're looking for the viral social media effect or actual photography techniques. Currently, the most trending "Flash" feature is a that uses AI to mimic a retro, film-style aesthetic . Viral Instagram "Flash" Filter Flash!

Search for or "Flash Film Style" and select the filter. This new feature applies a high-exposure, 90s-inspired "film

If you're diving into actual flash photography, several key features and modes help you control the light: Currently, the most trending "Flash" feature is a

You can save the filter from Stories and then apply it to your Reels, adding a quick 0.1-second cut for a "flicker" effect. Photography & Camera Flash Features

Select a photo from your gallery (this effect works best on darker or nighttime photos). Tap the icon (the three stars).

Wait for the AI to process the image and apply the retro glow.