: Also owned by the Equinox Group, this brand does offer franchising opportunities if you want to stay within the same parent company ecosystem.
Currently, there is no public application or "Buy a Franchise" page for SoulCycle. If you are a real estate developer or a high-net-worth investor, your best path is through corporate partnerships rather than individual ownership:
Unlike competitors like CycleBar , SoulCycle prioritizes extreme brand consistency and high-level quality control. how to buy a soulcycle franchise
If your goal is to own a boutique cycling studio, several high-profile competitors do offer franchise models:
: If you own a premium retail space, you can pitch it to their corporate real estate team at their New York Headquarters . : Also owned by the Equinox Group, this
Below is a write-up explaining the current status of SoulCycle’s business model and alternative paths for those interested in the brand. 1. Understanding the Corporate-Owned Model
: A major player in the high-intensity boutique space with a robust franchise support network. Who Owns SoulCycle? (CEO, Corporate & Franchise Explained) If your goal is to own a boutique
: Businesses can partner with SoulCycle for private rides, bulk class bookings, or "Bank of Bikes" wellness incentives through their Corporate Partnerships program . 3. Alternatives for Boutique Fitness Entrepreneurs