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Purchasing YouTube stock requires buying shares of its parent company, Alphabet Inc. (GOOGL or GOOG), which can be done on E TRADE by logging in, searching for the ticker, selecting "Buy," entering the quantity, choosing an order type, and placing the trade. Comprehensive video guides are available for both the standard and Power E TRADE platforms, detailing the process for beginners. For a complete, visual walkthrough of the buying process, watch the full guide on YouTube . how to buy stock on etrade youtube