: The book provides tangible tools to support the sales process and improve company perception alongside the sales funnel.
This book is a practical, 215-page guide designed for B2B company leaders and non-marketers who need to drive growth without a massive budget. It focuses heavily on "pragmatism over theory," offering actionable steps to build a marketing engine from scratch. How to gain customers and increase profits with...
: Increasing profits often involves optimizing costs for low-value customers while introducing loyalty programs for high-value segments. : The book provides tangible tools to support
: It details how to fill the top of the sales funnel through targeted "awareness activities" and lead education. How to gain customers and increase profits with...
Reviewers and business experts often highlight the book's accessibility for those who "wear the marketing hat" by necessity rather than training.