The 22 Immutable Laws of Marketing by Al Ries and Jack Trout is essentially the "gravity" of the business world—you don't have to believe in them, but you’ll certainly feel the impact when you fall.
Are you looking to to a specific brand you're working on, or do you want to dive into some modern-day examples of brands that broke them? Immutable Laws of Marketing: Violate Them at Yo...
Being first in the marketplace is important, but being first in the mind is everything. If you aren't first in a category, you need to find a way to be first in a specific niche or "ladder" rung within the prospect's head. The 22 Immutable Laws of Marketing by Al
Here are a few heavy hitters from the book that still dominate today: Immutable Laws of Marketing: Violate Them at Yo...