Influence Et Manipulation : Comprendre Et Maг®tr... -

While the original 1984 text focused on six principles, recent expanded editions include a seventh. Influence by Robert Cialdini. A Summary - Harald Carlens

Robert Cialdini’s (originally titled Influence: The Psychology of Persuasion ) is the definitive guide to why humans say "yes". Known as "The Godfather of Influence," Cialdini identifies the psychological "short-cuts" or heuristics we use daily to make quick decisions, which can be easily leveraged by "compliance professionals" like marketers and salespeople. The Core Principles of Influence Influence et manipulation : Comprendre et maГ®tr...