: Directed by NGM Creative , the official music video features a futuristic, moody aesthetic often compared to the visual style of Tim Burton. Themes and Lyrics
(Forever) is a hauntingly beautiful collaboration between Moldovan pop star Irina Rimes and Kazakhstani rapper-producer Jah Khalib . Released in September 2021, the song explores the intense, often painful cycle of love and loss. Production & Creative Background : Directed by NGM Creative , the official
The song focuses on the "ash-like" endurance of love—something that persists even when hope seems gone. Production & Creative Background The song focuses on
: The lyrics describe two people whose paths have become painfully intertwined ("Our roads are tangled"). It highlights the feeling of suffocation in a dying relationship and the regret of hasty decisions. : This track marks Irina Rimes’ first song
: This track marks Irina Rimes’ first song performed in Russian and her debut collaboration with Jah Khalib.
: Rimes sings of loving honestly and passionately, while the chorus emphasizes a difficult farewell that feels permanent: "It's forever, it's forever". Key Video Highlights