Is Roku Stock Worth Buying Now

: The company surpassed the 100 million streaming households milestone in early 2026. It now controls over 44% of U.S. streaming hours , making it an indispensable gatekeeper for advertisers.

Roku’s primary engine is no longer selling "sticks"; it’s the high-margin segment, which accounts for nearly 88% of total revenue . is roku stock worth buying

Whether Roku is "worth buying" today depends on your focus: the company’s proven operating leverage versus its premium valuation in a crowded streaming landscape. : The company surpassed the 100 million streaming

: For fiscal year 2025, Roku reported a record net income of $88 million , a massive reversal from the losses of 2023–2024. Free cash flow also surged to a company record of $484 million . it’s the high-margin segment