: The music video, directed by Philip R. Lopez, tells a distinct story of a couple in a motorcycle accident, where a butterfly motif suggests the girlfriend remains a spiritual presence for her comatose partner.
Released on February 16, 2017, "" is a collaborative tropical house anthem by Norwegian producer Kygo and American singer Selena Gomez . As the lead single from Kygo's Stargazing EP, it marked a significant stylistic evolution for both artists, blending acoustic vulnerability with upbeat electronic production. Production & Audio Breakdown
New York City—but ultimately decides they can no longer be the one to "walk you through the dark side of the morning". kygo_selena_gomez_it_aint_me_audio
The lyrics, co-written by Gomez, Kygo, Ali Tamposi, and Andrew Watt, explore a caused by a partner’s struggles with alcoholism and partying.
: The song is written in A Minor , a popular choice for minor-key pop songs that conveys a blend of melancholy and energy. Narrative & Lyricism : The music video, directed by Philip R
The song was a massive global success, proving Kygo's ability to cross over into mainstream pop.
: It peaked at No. 10 on the Billboard Hot 100 and reached No. 1 in Norway, Croatia, and Lebanon. As the lead single from Kygo's Stargazing EP,
: Unlike typical breakup songs about longing, "It Ain't Me" is a declaration of independence. The protagonist reflects on past memories—referencing The Bowery Hotel in