Lexus -

The story of Lexus began in 1983 when Toyota Chairman Eiji Toyoda challenged his company to build "the finest luxury car in the world". This secret project, codenamed Circle-F, resulted in the Lexus LS 400 . When it launched in 1989, it shocked competitors by offering superior quietness and build quality at a more accessible price point than established European rivals. The Takumi Philosophy

At the heart of every Lexus is the philosophy. These master craftsmen must practice for at least 25 years (60,000 hours) to achieve their status. The story of Lexus began in 1983 when

Beyond luxury, Lexus established its performance credentials with the high-revving V10 LFA supercar and track-tuned models like the RC F and GS F. 2026 Model Lineup Highlights The story of Lexus began in 1983 when