The song is a blend of modern pop and traditional Balkan folk elements, often categorized as pop-folk or chalga . Artist Profiles:
The song "" (Bulgarian: Навик ) is a popular Bulgarian pop-folk collaboration released on April 2, 2022 , featuring singers Lidia and Simona with a special appearance by the veteran artist Konstantin . The track was produced under the Alpha Music label, a prominent player in the modern Bulgarian chalga scene founded by the artist Galin. Production and Impact The song is a blend of modern pop
The official video, which debuted in early 2022, serves as the primary medium for the song's popularity on YouTube . A "Making Of" video was also released on May 1, 2022, giving fans a behind-the-scenes look at the high-production shoot. Availability and Streaming Production and Impact The official video, which debuted