As the streaming market reaches a "plateau," major players are moving away from subscription-only growth to focus on advertising revenue.
: High subscription fatigue means nearly 61% of users would cancel their favorite service if prices rose by even $5. In response, Deloitte reports that 68% of streaming subscribers now utilize at least one ad-supported tier.
: Global gaming revenue is projected to top $300 billion by 2029 .
Mature media companies are shifting focus from the "masses" to hyper-engaged "superfans" who drive significantly more value.
: Global advertising revenue is expected to hit $1 trillion by 2026, roughly double its 2020 levels.
Video games have surpassed the combined revenues of the movie and music industries.
: For younger generations, gaming is no longer just a hobby but a social square for friendship and content discovery. 4. Generative AI as a "Structural Tailwind" 2024 Digital Media Trends introduction | Deloitte Insights