: Ask for "make-goods" or bonus weight to be added to the end of the campaign at no extra cost.
: Pay close attention to what the vendor isn't saying. If they are desperate for fill-rate, they may be more flexible on pricing for remnant inventory. media buying negotiation tactics
: Identify your "walk-away" price early. If discussions become unproductive or stall, politely move to your next option. : Ask for "make-goods" or bonus weight to
: Take the initiative by being the first to offer ideas and share goals. Starting the conversation allows you to "anchor" the price and expectations in your favor. 💎 Maximizing Added Value (Value-Adds) media buying negotiation tactics
