: Women aged 60 and older are virtually invisible, accounting for only 2% to 3% of all major female characters in top-grossing films and broadcast TV.
A significant decline in visibility for mature women has been documented across film, television, and advertising: milf pron videos
: The number of top-grossing films featuring female leads plummeted to 39 in 2025, a seven-year low from a high of 55 in 2024. : Women aged 60 and older are virtually
“Looking back, we can see that recent gains have been largely cosmetic or tenuous. It's like the progress women experienced disappeared.” Newsroom | UCLA · 1 month ago It's like the progress women experienced disappeared
: A major study by the Geena Davis Institute found that out of 225 films featuring women over 40, only 6% mentioned menopause—often only as a joke.