Mortgage May 2026

Here are several options for "good texts" regarding mortgages, tailored for different stages of the client journey, based on industry best practices. 1. Initial Reach Out (New Lead) Goal: Fast, friendly, and establishing rapport.

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Text is for quick updates, not long explanations. Here are several options for "good texts" regarding

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But consumer responses also show that text messaging can hurt sales efforts if not used in an appropriate fashion.” What do today' The Mortgage Reports Text Message Marketing Strategies For LO's - BNTouch

"Hi [Name]! This is [Your Name] with [Company]. Thrilled to help you explore mortgage options. Do you have a few minutes to chat about your home buying goals this week? 🏡" 2. Follow-Up (Inactive/Cold Lead) Goal: Re-engaging without being pushy.