Most Viewed <2027>

: Lionel Messi's carousel post celebrating Argentina's 2022 FIFA World Cup win is the most-liked post, with over 75 million likes . In terms of Reels, actress Deepika Padukone set a record in late 2025 with a Reel hitting 1.9 billion views .

: The " Baby Shark Dance " by Pinkfong remains the most viewed video in history, with over 16 billion views . Most viewed

: Illusionist Zach King holds the record for the most-watched short video, with his "Magic Ride" reaching over 2.3 billion views as of early 2025. : Lionel Messi's carousel post celebrating Argentina's 2022

Depending on the platform, "most viewed" content refers to the videos or posts that have achieved the highest reach or engagement metrics. As of April 2026, the current records for the most viewed and liked posts across major social media platforms are: : Illusionist Zach King holds the record for

To achieve high view counts in 2026, research from Buffer suggests the following optimal posting windows:

: DJ Khaled holds the record for the most viewed Snapchat of all time, reaching approximately 750 million views . Best Times to Post for Maximum Views (2026 Data)