"The link might be broken, or the page may have moved. Try heading back to our homepage or use the search bar below."
A Search Bar , a "Go Home" button , and a list of Popular Links . 2. The Playful/Witty Approach (Best for Brand Voice) Use a bit of humor to diffuse the frustration. Headline: "404: You’ve ventured into the void." Oops! That page can’t be found.
Acknowledge the slip-up, but give them an immediate way out. "The link might be broken, or the page may have moved