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Representation of mature adults in entertainment is currently undergoing a crisis of accuracy. While 69% of adults believe accurate representation of older people in storylines is important, only 7% feel that Hollywood currently reflects their reality.

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: Media often portrays older adults as a homogeneous group with low digital literacy, primarily needing technology for safety or health rather than leisure or entertainment. : Media often portrays older adults as a

2024 Media Preferences of Older Adults: Marketing Implications For instance, over 50% of older adults now

: Influential figures and brands, such as Savage X Fenty by Rihanna and SKIMS by Kim Kardashian, have successfully marketed full-coverage, mature silhouettes as sexy and empowering.

: Despite these stereotypes, mature consumers are a growing force in the digital space. For instance, over 50% of older adults now engage with a mix of print and digital media, creating new opportunities for marketers to target this demographic through social media and streaming. Content Consumption Trends

Historically, certain styles like high-waisted briefs—often colloquially termed "granny panties"—were relegated to "unmentionable" status or used in media to portray characters who had "lost the will to entice". However, recent trends have seen a reversal: