People Who Buy Ideas -

: Many decision-makers, such as those at MGM , admit that if they knew which ideas would be hits, they would only buy those.

Selling an idea is often harder than selling a product because ideas aren't tangible or easily quantified. To capture the attention of "people who buy ideas"—like studio executives, publishers, or corporate investors—you must bridge the gap between a raw concept and a low-risk investment. Understanding the "Idea Buyer" people who buy ideas

: Buyers often fear lawsuits or financial loss if an idea isn't already patented or proven. : Many decision-makers, such as those at MGM