Programmatic Media Buying Page

A digital marketplace that connects DSPs and SSPs, facilitating real-time auctions for individual ad impressions. Primary Buying Methods

A direct deal between an advertiser and publisher for specific inventory at a fixed price, bypassing the auction process entirely. Key Benefits Programmatic Advertising - What It Is and How It Works programmatic media buying

An open auction where multiple advertisers bid on a single impression as it becomes available. The highest bidder wins, and the ad is served instantly. A digital marketplace that connects DSPs and SSPs,

Software used by publishers to list their available ad inventory and manage the sale of impressions to various buyers. The highest bidder wins, and the ad is served instantly

Advertisers can choose from several deal types based on their need for control and scale:

An invite-only auction where publishers offer premium inventory to a selected group of advertisers before it hits the open market.