Includes books, newspapers, and magazines. While physical readership is declining, digital versions remain highly credible for in-depth reporting. Key Trends for 2026

Over 60% of streaming now happens on mobile devices, leading to the rise of vertical micro-dramas (90-second episodes) designed for quick consumption.

Dominated by streaming services like Netflix and Disney+ , which now integrate live sports and interactive features.

There is a massive surge in "In Real Life" (IRL) extensions of digital IP, such as Disney's Experiences and live sports integrations.

AI is now a production standard, used for creating virtual actors, influencers, and even personalizing movie scenes in real-time.