Research: Methodology

Does the study actually measure what it claims to measure?

Every member has a known chance of being selected (Random, Stratified). This reduces bias. Research Methodology

New data collected specifically for the study (Surveys, Interviews, Experiments, Observations). Does the study actually measure what it claims to measure

Research methodology is the systematic approach used to collect and analyze data to ensure the findings are valid, reliable, and replicable. It isn't just about the methods (the tools); it’s about the philosophy and logic behind why specific techniques are chosen. Research Methodology

Since you usually cannot study an entire population, you must select a sample:

Combines both to provide a more holistic view of the research problem. 4. Data Collection Methods (The "How") This section details the practical steps taken: