Research methods are the practical, on-the-ground techniques used to collect and analyze data.
The philosophical worldview—such as positivism (objective, measurable) or interpretivism (subjective, meaning-based)—that underpins the study. Research Methodology Methods and Techniques
Research methodology is the overall strategic framework or blueprint that guides a research project, while research methods are the specific tools and techniques used to execute that plan. Understanding this distinction is fundamental to producing credible, replicable, and scientifically valid results. Core Components of Research Methodology Research methods are the practical
The methodology provides the "how" and "why" behind your study, justifying why specific methods are appropriate for your research question. measurable) or interpretivism (subjective
Choosing between deductive reasoning (testing an existing theory) or inductive reasoning (building a theory from observations).