While traditional groceries still dominate, produce shoppers are increasingly diversifying where they shop, with mass merchandisers, club stores, and online shopping gaining share. Key Trends & Consumer Behavior (2025-2026)
Because shoppers equate produce with healthy, high-quality choices, a vibrant department encourages spending throughout the rest of the store.
While still a smaller percentage of total sales, organic produce volume is growing faster (5.4%) than conventional (2.9%). Merchandising & Display Best Practices Merchandising & Display Best Practices Produce is weathering
Produce is weathering inflation better than other categories, with shoppers prioritizing quality over low-priced canned/frozen alternatives.
Fresh produce is a "strategic necessity," responsible for roughly 11% of total store sales and serving as a major traffic driver. A thoughtful layout is crucial for enticing purchases
Pre-cut, pre-washed, and value-added produce is rising in popularity for busy consumers seeking convenience.
A thoughtful layout is crucial for enticing purchases and maximizing sales. How The Produce Section Sets The Tone While traditional groceries still dominate
The produce section is often the first thing customers see, setting the tone for the entire store's perceived freshness and quality.