: Digital OTT streaming and video content dominate the market, holding over 50% share of platforms and content types, respectively.
: "Microdramas" (scripted shows only a few minutes long) and creator clips are becoming primary viewing habits, often valued by audiences for their relatability and immediacy over high-production traditional media. 3. The "Superfan" Economy SinsVR.22.04.08.Kimberly.Simon.Perfect.GFE.XXX....
: Consumers spend roughly 13 hours per week on social media. Platforms like TikTok and Instagram Reels are increasingly viewed on "big screen" TVs, blurring the line between social media and traditional TV. : Digital OTT streaming and video content dominate
Engagement is shifting from passive viewership to active fandom, which is a major economic driver. Media and entertainment outlook | Deloitte Insights The "Superfan" Economy : Consumers spend roughly 13
: While mature markets like North America face "digital fatigue," high-growth regions include India , China , and Brazil . 2. The Rise of "Social Video" & Creator Content
