The Age Of Manipulation: The Con In Confidence,... -

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: The title suggests that the trust or "confidence" we place in information sources is often exploited. Key argues that our desire "to be in the know" actually makes us more vulnerable to indoctrination. The Age of Manipulation: The Con in Confidence,...

: For those interested in more scientifically established methods of influence, some reviewers suggest Influence: The Psychology of Persuasion by Robert Cialdini . Availability You can find the book at various retailers: Availability You can find the book at various

The book is widely recognized for sparking intense debate regarding the ethics and efficacy of advertising. Reception and Perspectives The Age of Manipulation: The

: The book references techniques linked to behaviorists like B.F. Skinner, arguing that social science and psychological research are "added to television's arsenal" to shape human habits for profit. Reception and Perspectives

The Age of Manipulation: The Con in Confidence, The Sin in Sincere

: Key posits that advertisers embed hidden images and symbols (often of a sexual or morbid nature) in print and television ads. These are intended to trigger subconscious reactions that the conscious mind cannot easily detect.