The Laws Of Brand Storytelling: Win--and Keep--... 【SECURE】

: Using visual elements to support the narrative.

is a marketing guidebook by Ekaterina Walter and Jessica Gioglio. Published on October 15, 2018, by McGraw-Hill , the book provides a structured framework for building emotional connections with consumers through narrative. Core Framework: The Six Laws The Laws of Brand Storytelling: Win--And Keep--...

: Emphasizes the need for a strategic blueprint and collaborative efforts. : Using visual elements to support the narrative