: Creators often used bait-and-switch tactics, titling videos with sensational claims only to reveal they wouldn't be viewable for another three years. Why 2023 Was a Digital Milestone
YouTube allows creators to upload videos and set them to "Premiere" at a future date and time. During the 2020–2022 period, it became a trend for users to schedule videos for 2023, 2025, or even 2030. THIS VIDEO PREMIERS IN 2023
: These videos would often appear in "Recommended" feeds or search results. Users would click out of curiosity, only to find a countdown that lasted years. : Creators often used bait-and-switch tactics
: Many videos scheduled for 2023 were intended to discuss "the future," which arrived in the form of generative AI tools that fundamentally changed video production. THIS VIDEO PREMIERS IN 2023