Search - Trademark

The primary goal of a trademark search is to identify "likelihood of confusion." This occurs when a new mark is so similar to an existing one that consumers might mistakenly believe the products or services come from the same source. A comprehensive search looks for: : Identical marks used for similar goods.

To achieve full "clearance," a professional-grade search must go beyond a simple web query. Experts generally recommend a three-tiered approach: trademark search

: Searching the USPTO Trademark Search System to find registered marks and pending applications. The primary goal of a trademark search is