: Periscope allowed everyone from private users to celebrities and journalists to broadcast global events at scale. Integration and Peak Success
In early 2015, Twitter acquired the live-streaming startup in a deal worth approximately $86 million to $100 million . This strategic move was intended to capitalize on the burgeoning "live mobile immersion" trend, positioning Twitter as the primary hub for real-time video broadcasting. Strategic Rationale and Launch twitter buys periscope
Twitter acquired Periscope in , while the app was still in its beta phase and had not yet officially launched. The acquisition was largely a defensive and offensive response to the sudden rise of Meerkat , a rival live-streaming app that gained massive traction at that year's SXSW festival. By acquiring Periscope, Twitter aimed to: : Periscope allowed everyone from private users to
What Is Periscope and Why Twitter Bought It - Business Insider Strategic Rationale and Launch Twitter acquired Periscope in